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Blast From The Past: Gary Berkowitz, WPRO
Happy Friday! This week's Blast From The Past comes from the Radio Ink archives, featuring a young Gary Berkowitz, complete with stylin' '70s sweater vest, at WPRO in Providence. Send your Blast From The Past story and photo to Editor-in-Chief Cameron Coats for your chance to be featured.
Gary Berkowitz Joins Us In The Clubhouse This Morning
Programming Consultant Gary Berkowitz joins us for a Clubhouse conversation Friday morning at 9AM Eastern. Gary will take your questions about how radio sounds today and what needs to be done to make it sound better.
Berkowitz On Winning Radio
Benztown and P1 media group continue the 'Global Radio Ideas' webinar series on August 26. 'Programming in 2021: What it Takes to Win' will feature Gary Berkowitz, CEO Berkowitz Broadcast Consulting.
Berkowitz To Work With IBA
AC programming consultant Gary Berkowitz and the Independent Broadcasters Association will be working together to offer programming and content services to IBA Members. Berkowitz will be part of the IBA's vendor discount program.
Marketing Well Run Dry? Dig Up Your Dormant Database
(Gary Berkowitz) Revenues are challenging. What’s right or wrong about radio is everywhere. Promotional budgets, well, let’s just say they are non-existent. Now that I’ve totally bummed you out, here’s the good news: you're likely sitting on an underused goldmine.
You Coach Your Talent, But What About Your Voiceover Artists?
(By Gary Berkowitz) In radio, we’re constantly talking about music logs, rotations, and era balance. Every day, we dissect personalities, their content, and how important they are. But when was the last time you thought about your station’s voiceover artists?
Did Your Radio Station Pass Saturday’s Test?
(By Gary Berkowitz) This past Saturday’s attempted assassination of Donald Trump clearly showed off radio’s weakness. I saw the shooting happen firsthand on cable news. After a few minutes, I went to the car to see how radio was handling it.
Rolling With The RIFs: Would You Be Prepared?
(By Gary Berkowitz) Losing your job is right up there with major life losses. With so many people losing their positions this week, please allow me to share some ideas to help you get through this.
Wenja Get In? Lasting NAB Show Lessons
(By Gary Berkowitz) If you’ve ever attended NAB Show, you know those words well. So now that we know when we got in, let’s look at some of the greatest lessons I’ve learned from attending NAB Shows over the years.
Cut Units & Grow Revenue (Yes, I’m a Programmer!)
(By Gary Berkowitz) Let me start by saying I am not a radio sales expert. As a long-time programmer, I like commercials. But let me share a story that sums up radio's “elephant in the room.”
Our Print Magazine: Radio Ink
Lifetime Leadership Award Honoree Harvey Nagler
The $250 Question: Inflation and Contesting
