You see her in our headlines every Monday, but Radio Ink columnist and Bryson Broadcasting International CEO Pat Bryson is taking a deep dive into personal branding you won’t find anywhere but our July and August print issues.
In Expanding Your Personal Brand Part 1, Pat discusses the concept of branding and the importance of external branding: communicating your personal brand and establishing yourself as a marketing expert.
Here’s a taste of what you’ll find in the July edition of the new, revamped Radio Ink magazine:
There are three edges to any sale:
- A critical edge, which means having unique features no one else has. Not many products have that in today’s competitive world.
- A competitive edge means having clear-cut advantages over other products. Again, hard to do and maintain.
- The perceived edge is where we need to live. We need a reputation for creating campaigns that fit our clients like a bespoke suit. This requires expanding our personal brands.
Want more? The July issue of Radio Ink is on sale now! Plus you’ll get more exclusive wisdom from Deborah Parenti, Roy Williams, Jim Reilly, Loyd Ford, Valerie Geller, John Shomby, and Paige Nienaber.
You can also subscribe to Radio Ink just in time for Part 2 in our August issue. For a limited time, you can subscribe to the print edition of Radio Ink at 50% off the usual subscription price! You’ll get the full impact of our new design and beautiful graphics. And after you’re done, you can share it with your staff and colleagues! Order your subscription HERE.
You won’t find it anywhere else, so reserve your copy today!
