The SiriusXM, Pandora, and Stitcher sales organizations have all been combined into one unit. The re-branding will be discussed during a joint presentation by Pandora and Stitcher at the Interactive Advertising Bureau’s Podcast Upfront 2021 this week.
“SiriusXM, Pandora, and Stitcher are each powerful brands, but bringing them together under the SXM Media umbrella bolsters our position as the premier audio entertainment leader and the largest digital audio advertising platform in North America,” said Jennifer Witz, CEO of SiriusXM. “SXM Media is driven by a world-class combined salesforce of digital and broadcast media pros working across music, talk, and podcasts who create unique new opportunities in the marketplace.”
