(By Randy Lane) In an email conversation this week, my friend and Jockline Daily and Morning Show Boot Camp creator, Don Anthony, and I mused over this question: Why do morning shows like BJ & Migs, Dave Ryan, and Toucher & Rich’s star power rise much higher than others?
Don noted that these shows are often spotlighted in local newspapers, magazines, and television. He shared that “it’s a big deal to listeners. Migs is on the cover of a Seattle magazine this week.”
What components can advance you and your show to star status? Develop and perfect four essential characteristics and watch your star power rise.
- Authenticity
People choose friends because they are real, interesting, and fun to be around. They choose radio personalities for the same reasons. Authenticity is about sharing life experiences in a relatable and inclusive way. Vulnerability is a vital element of being authentic because it is the epitome of being human.
- Humor
Humor transcends all content genres. It’s always been high on the audience appeal scale, Covid has propelled it to a runaway number one.
SNL’s Weekend Update has inspired shows like WRIF Detroit’s Dave & Chuck the Freak to create similar punchline news features. If you don’t have the gift of comedic writing, just remember most humor arises organically out of conversations from conscious listening.
- Conscious listening
Conscious listening is central to the art of conversation. Whether it’s a discussion among hosts, with a listener, or with a guest, the benefits of conscious listening include better responses, comebacks, and questions.
Don shared this link of Howard Stern interviewing Chris ‘Mad Dog’ Russo. Notice Howard’s technique: conscience listening and no talk over.
- Storytelling
Steve Jobs said, “The most powerful person in the world is the storyteller.”
Stories are everywhere and run the gamut: uplifting, dramatic, crazy, heartfelt, and funny. Your own personal stories evoke emotion and deepen your relationship with listeners.
