A Closer Look At Business Verticals


BIA Advisory Services and SalesFuel are continuing their digital series examining what the vertical ad spend pie looks like in 2021. The next webinar is set for March 23.

“The steady growth of digital presents substantial opportunities for local broadcast companies to attract advertisers to grow their revenue,” said Tom Buono, CEO & Founder of BIA Advisory Services. “This year, we’re drilling down to help them with their budgeting, benchmarking, and sales planning, by focusing on how different business verticals are spending their advertising dollars on digital (and traditional) advertising.”

“After a year of managing the effects of COVID, budgets are tight and broadcasters need to work with advertisers to determine what budgets may be available and how they can be maximized,” said C. Lee Smith, CEO and President of SalesFuel. “We are excited to be partnering with BIA to put our data together in a manner that presents a clear examination of real-time opportunities for local radio and television sellers.”

The Local Digital Event Series this month is called Road Trips. It will look at some sub-verticals including traveler accommodations, museums and historical sites, amusement venues, gambling and lotteries. More details and registration can be found Here.



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