The Charlotte-based Bob & Sheri Morning Show has come up with an innovative way to interact with listeners. Sheri Lynch created a cookbook that has expanded the reach of the program.
With the help of the show syndicator, NOW! Media; Cooking with Cats: Favorite Recipes of Crazy Cat People and the Felines We Feast With sold more than a thousand copies in six weeks.
“With independence comes the freedom to explore original ideas,” said Tony Garcia, Co-Founder of NOW! Media, “A perfect example of this innovation is the phenomenal success we’ve had with Sheri’s recent Cooking with Cats cookbook, which was promoted primarily on the show’s social media and generated an incredible amount of fan participation and orders.”
“When we started developing the cookbook idea, we wanted it to be more than a fundraising project (proceeds from the book benefit feline-friendly charities). We wanted something our listeners could participate in. That’s why we invited listeners to share photos of their cats mucking around in their kitchens – and chose over 70 photos to be included in the book,” said Lynch. “It’s as much their book as it is mine!”
The Bob & Sheri Morning Show is heard on more than 65 stations nationwide.