Bob Miller, President of Flatiron Books, has announced a new imprint, Stuff You Should Read: An iHeartBook, in partnership with iHeartMedia’s iHeartPodcast Network. The imprint deal will start with four books based on iHeartRadio’s popular slate of curiosity podcasts, with an adult and young reader edition for each. The first book is set to hit shelves September 29, 2020.
The imprint will make its debut with Stuff You Should Know: An Incomplete Compendium of Mostly Interesting Things, by Josh Clark and Chuck Bryant, hosts of the iHeartPodcast Network’s podcast Stuff You Should Know, one of the first podcasts to reach one billion downloads.
“Podcasting is exploding right now, with some of the best and brightest minds launching shows in this medium,” said Conal Byrne, President of the iHeartPodcast Network. “We wanted to take a lot of that creativity and extend it into another amazing medium, serving it up in a whole new way and potentially to a whole new audience – readers. We found the perfect partner in Flatiron to launch our first four titles, with more to come.”
The imprint will be headed by Sarah Murphy, Executive Editor at Flatiron, and will publish a minimum of one book per year. To start, it will feature titles based on other popular long-running iHeartPodcast Network curiosity shows including Stuff You Missed in History Class, Stuff They Don’t Want You to Know, and Stuff Mom Never Told You.
