In episode 15 of Borrell’s Local Marketing Trends, Gordon Borrell and Corey Elliott take a hard look at Amazon’s effect in local markets. The duo believe half of local marketers see Amazon as an opportunity instead of a threat, so the pump is primed.
The podcast features an interview with ecommerce expert and former Amazon manager Will Margaritis. Topic areas include how Amazon Advertising is doing business, and what agencies and media companies need to start doing to prepare for the Amazon wave.
