Beginning in Spring 2020, Eastlan Ratings will provide continuous measurement without additional cost to subscribers.
Mike Gould, President/CEO of Eastlan Ratings said, “As we begin our 21st year of service to radio broadcasters, we are committed to celebrating the unmatched reach of radio while, at the same time, helping make it easier for advertisers to confidently invest in our industry.”
All markets currently measured twice per year by Eastlan will receive the usual Spring book in late June 2020. Beginning in July, continuous measurement begins resulting in monthly books thereafter.
