In the all-important 25-54 demo, Country (14.4%) is the top format in small and medium markets according to the new Nielsen report. Pop CHR is next (9.5%), followed by News/Talk (7.7%), Adult Contemporary (7.2%), and Classic Rock (6.6%).
In the teen demo (12-17), small- and medium-market radio consumers tune to Pop CHR first (23%), followed by Country (12.4%), Rhythmic CHR (11.5%), Urban Contemporary (9.7%), and Hot AC (6.9%).