And why not? Gordon is entertaining and, at times, even funny. The new Borrell & Associates bimonthly podcast is called Local Marketing Trends. Borrell will be joined by EVP Corey Elliot for the 20-minute shows. Borrell says they make a great team because they don’t always agree.
The first episode tackles:
• Where newspapers are headed
• Why SMB ad budgets are screwed up
• Is podcasting viable locally?
The show features an interview with podcasting guru Steve Goldstein of Amplifi Media that examines where the money might be in this “monster” opportunity.
The podcast is sponsored by Site Impact, a company that develops the email marketing for various clients.
