National radio syndicator MannGroup Radio has inked a deal to syndicate Loyal Ears Digital central radio property Fantasy Free, the digital fantasy sports gaming network designed for radio. Loyal Ears was at the vanguard of digital loyalty systems for terrestrial radio and now presents a year-round series of sports and entertainment games engaging listeners for ratings and revenue.
Coming early next year, Showdown 2020, the only political fantasy game designed for radio during the next presidential election. The platform crosses virtually all formats and attracts broad and deep demographics.
Ed Mann, Pres of MannGroup Radio says, “We’re always looking for growth areas for our medium, and digital is it. The guys at Loyal Ears have got this locked down; and key for us, huge TSV growth, with no element of gambling. The average Fantasy Free player spends 9.7 hours per week constructing Fantasy lineups and they’re spending that time on radio station websites. We could not be more thrilled to partner with Jimmy and the LE team.”
Jimmy Risk, CEO/Loyal Ears Digital says, “Radio has finally figured out that listeners aren’t always ‘listening,’ so you have to engage them for longer periods of time….beyond the dial.”
