Cox Media Group has selected the aiWARE-powered Veritone Essentials suite of applications to use across its 60+ radio stations in 11 markets. CMG Radio is the latest major broadcast group to join the list of broadcasters and stations deploying Veritone’s applications to streamline content curation and demonstrate ROI for advertisers.
CMG Radio uses the Essentials applications to provide AI-powered analytics and insights for both its local direct-sales teams and its national advertising partners. Additionally, the CMG content team leverages the Discovery application to generate insights more efficiently and choose which on-air content should be extended to digital mediums such as social media.
“Veritone’s industry-leading AI platform will help CMG offer better, more effective marketing solutions to our customers by providing data and insight that has previously not existed in the broadcast space,” said Tim Clarke, VP of Audience and Content, CMG Radio. “Furthermore, our content teams are excited to leverage the tool to automate tedious processes and assist with content tracking, discovery, and archiving.”
This is the most exciting tech in radio since the advent of FM. It amazes me that everyone isn’t doing it.