This year’s $50,000 Best of Show award was presented to Wieden + Kennedy for their Old Spice Pomade Radio campaign. RAB CEO Erica Farber said, “It was another great night for radio and the strength of the audio medium in conveying a brand’s message. The Radio Mercury Awards continue to advance the medium forward by showcasing innovative and effective radio commercial work.” Winners for the 2019 Radio Mercury Awards were announced Thursday night at an event held in New York City.
Chief Judge, Chris Beresford-Hill, of TBWA\Chiat\Day NY said, “We have tremendous diversity in tonight’s winning audio, and what impressed the final round judges most was the power of storytelling and the various ways advertisers were able to convey a brand’s message through innovative and unique creative,” noted Chris Beresford-Hill, chief judge and chief creative officer, TBWA\Chiat\Day NY.
This year’s Radio Marketer of the Year Award was given to Progressive Insurance. Caroline Beasley, chief executive officer of Beasley Media Group, and Drew Horowitz, president and chief operating officer of Hubbard Radio, presented the award to Jeff Charney, chief marketing officer at Progressive Insurance.
Here’s a list of all the winning commercials:
$50,000 Best of Show
Pomade Radio
Old Spice
Wieden + Kennedy
$5,000 Radio Commercial
Vocal Fry
Motel 6
The Richards Group
$1,500 Radio Commercial
Elk Country
Progressive Insurance
Arnold Worldwide
$5,000 Radio Campaign
3PM Brainstorms
Mars Chocolate North America/Snickers
BBDO New York
$1,500 Radio Campaign
2018 Radio Campaign
Motel 6
The Richards Group
$3,000 Integrated Campaign with Radio/Audio
Answering the Call
Verizon
McCann New York
$1,500 Creative Use of Audio
Westworld: The Maze
HBO
360i
$1,500 Creative Use of Sound/Music
webeefin?
Wendy’s
VMLY&R
$3,000 PSA Spot or Campaign
A Day in the Life
Donate Life California
Cassanova//McCann
$5,000 Radio Station Produced Commercial
Soft Rock/Jim & Donna
Kansas City Men’s Clinic
iHeartMedia Creative Studio
$1,500 Radio Station Produced Commercial
Her Man Can Do It
Herrmann Services
Hubbard Radio Cincinnati
$1,500 Radio Station Promotional Spot
Paul’s Prosthesis Palace
Hubbard Radio
$3,000 Spanish Language Spot or Campaign
Danceable Trailers
Chicago Latino Film Festival
Leo Burnett Chicago/Lapiz
$1,500 Student Produced
Sad Glad Bag
Glad
Miami Ad School
To listen to all of the work awarded at tonight’s ceremony log onto www.radiomercuryawards.com.
