Now THIS is a GREAT Station Promo

11

We were listening to Rush Limbaugh on WSB Radio via TuneIn Thursday when, during a stopset in the first hour, one of the best radio station promos we’ve heard in a long time aired.

Highly produced, very aggressive and extremely pro-radio, the station is unafraid to tell the listening world that is has great hosts, a great format, coming to you on a relevant platform. Immediately, we reached out to CMG’s Director of Branding & Programming Pete Spriggs and asked him if it would be OK to share that promo with the radio world. He said yes, so HERE IT IS:

If you think you can top that send your station promo audio to [email protected]

And thanks to Pete and everyone at Cox Media Group in Atlanta for sharing.

11 COMMENTS

  1. And speaking of “sucks”….
    Would it have killed the producers to cut 3 spots to run in rotation so the poor announcer wouldn’t have had to burn his lips and tongue by spewing out all the content at breakneck speed – all in one spot?
    If this vile thing represents acceptable and, by golly, LAUDABLE writing and production, then radio is in a deeper quagmire than that to which I have been alluding all these years.

  2. Yeah – All the great radio promos throughout the years have the word SUCK in them. Misguided. ridiculous.

  3. “In a world”… where propaganda and self-aggrandizing pontifications are not only normal, but expected, this is a plagiarized and pathetic example of more of the same – only the same.
    Further, as influential copy writing – this piece is just rank.
    Still, I suspect there are many who are more than willing to form a circle and……

  4. “Extremely pro radio?” Not sure about that. To me, pro radio would be to point out the advantages of radio over newspapers and cable TV. They can’t really attack newspapers, since they’re owned by one. And some of their hosts also appear on cable TV. So they instead attack other radio stations. That’s not pro-radio.

  5. OK, it has a dramatic read and punctuation. But the cheap shot at NPR, which in many markets eclipses their kind of format, has an empty ring. But then, they’re preaching to the choir, those below the median IQ, to establish loyalty with their base. It’s a microcosm of the national Trump/Limbaugh approach to self-promotion.

  6. Commercial radio and its many, many commercials per hour should not attack public radio, which only goes overboard once a quarter.

    Meanwhile, if you’re going to do the “Imagine a world…” movie parody idea, at least follow the template. Add some echo to the voice, say less and slow down. And, since it’s a parody, be humorous. This whole spot, to me, wasn’t a reason to NOT change the station to something else when it came on.

    Good concept, poor execution

  7. I imagine that world every day … because I’ve never listened to the station before. Apparently, it keeps turning even without them. **shrug**

    Maybe it resonates better with their fan base … but as an outsider, it really doesn’t do ANYTHING for me. Didn’t even give me their website to check them out online.

  8. Sounds like an attack spot on FISH since WFSH beat them.

    And Fish is not taxpayer funded… it’s 100% funded by donations.. it’s a 501 c3 but that just means they don’t pay corp taxes.

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