The company announced that 96.3 The Block (WFBC-HD2) will also air on 107.7 FM. The additional frequency helps get the popular Hip-Hop and R&B format into Anderson County, South Carolina. The previous format on 107.7 was Southern Gospel.
Entercom launched 96.3 The Block in 2015 on 96.3 FM in Greenville County and in 2016 on 104.5 FM in Spartanburg County.
Market Manager Steve Sinicropi said, “96.3 The Block has become the top choice for Hip-Hop and R&B fans in Greenville and Spartanburg over the past four years. We’re excited to answer the call-for-service in Anderson County by adding 107.7 FM. The Block is consistently growing, and adding Anderson County will allow us to serve more listeners and customers who have previously had very limited choices.”
