Orlando Rosa has been named PD for iHeart’s El Patron 105.3 in Atlanta. Rosa joins the Atlanta market from Rivera Communications where he was operations manager. In addition, he has also served as VP for Latino News of Tennessee. He began his career at WRLM in Birmingham.
Rosa will report to Brian Michel, Region Senior Vice President of Programming for iHeartMedia Atlanta, who said, “We are thrilled to welcome Orlando to the iHeartMedia Atlanta team because of his wealth of experience and vast market knowledge. Orlando brings passion, energy, and a strong commitment to super-serving our listeners, partners, and the Atlanta community.”
Rosa said it’s an honor to be given this opportunity. “I want to thank iHeartMedia Atlanta for giving me this amazing opportunity to build on the ongoing success that El Patron 105.3 has had for over a decade. I can’t wait to witness the success stories we create together.”
Excellent choice.