At the 2018 Radio Show in Orlando, attribution was the topic that had attendees talking. While top executives like iHeart’s Bob Pittman, Entercom’s David Field, and ESPN’s Traug Keller detailed the importance of attribution, data, and analytics for radio to remain relevant to advertisers, Veritone announced the release of its new AI-driven media attribution tool that tracks the efficacy of advertising in broadcast radio.
Called Veritone Attribute, the technology delivers customer behavior impact analytics from prerecorded, native, and organic mentions, enabling broadcasters to systematically verify and analyze the effect of the customers’ advertising placements in near real-time. Veritone Attribute is the first AI-powered attribution solution that is able to demonstrate consumer response to both prerecorded AND live mentions, in near real-time.
Veritone’s new intelligent media attribution solution empowers broadcaster sales representatives and campaign managers to demonstrate an advertiser’s campaign effectiveness and reveal data-driven insights for optimization of ad placements to drive greater customer return on investment (ROI), helping to drive increases in customer advertising spending.
Join Veritone’s Paul Cramer, Managing Director of Enterprise Radio Solutions; Michael Kennedy, Senior Product Manager; and Ed Ryan, Editor of Radio Ink; in a live webinar on Tuesday, October 30, at 1 p.m. EST as they provide a live glimpse of their new attribution application. Reserve your spot now! REGISTER HERE.