Radio’s “Shout Out” Has Been Reinvented

Slacker Radio debuted Shoudout, a new content monetization and social platform, on Slacker’s Pop Remix channel. Slacker says Shoudout was inspired by the old radio “shout outs.” Shoudout allows listeners to broadcast messages to a pre-selected audience (or “crowd”), at any time, without competing against other callers for airtime. The six-second Shoudouts are recorded and sent via the mobile Shoudout app.

Micro-targeted ads will air in conjunction with each Shoudout. Revenue will be split between the two companies.

“Radio call-ins were an original form of social media,” said Mike Bebel, EVP of Corporate Development and Rights Management for LiveXLive Media, Slacker’s parent company. “Calling a radio station to dedicate a song to a friend, or cheer on a sports team, is based on a desire to engage with others by delivering a personal message. Shoudout retains the spirit of call-in radio shoutouts, but uses technology to enhance the experience while creating a new way for people to connect. And, at the same time, create a new advertising and revenue opportunity.”

“Slacker is excited to be introducing Shoudout’s “Social Music” platform to the listeners of the Pop Remix station,” said Leo Abbe, Chief Entertainment Officer for Shoudout Partners. “We hope to expand this mutually beneficial partnership with all the Slacker service offerings as well as those of its parent, LiveXLive, and look forward to creating a brand new monetization mechanism for the music streaming industry.”