iHeartRadio Creates “Your Weekly Mixtape”

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iHeartRadio has created “Your Weekly Mixtape,” a personalized playlist for each listener, updated each Monday. iHeart is rolling out the new feature to all registered users. It is a personalized playlist with music from the listener’s favorite artists and songs, as well as new releases and trending music fine-tuned for each individual listener every week.

Here are the core product facts:

·  Your Weekly Mixtape contains 30 to 70 songs and refreshes with new music every Monday.

·  Your Weekly Mixtape will get smarter the more the user listens to iHeartRadio and adapts to their music preferences each week.

·  Users can help influence the music selections in Your Weekly Mixtape by frequently listening to their favorite stations and artists, and using iHeartRadio’s thumbs up feature.

·  All iHeartRadio Registered Users (which includes both paying subscribers and free registered users) will be able to find their Your Weekly Mixtape over the next few days in “For You,” and in their list of playlists inside Your Library on iOS and Android, or in My Music on the Web.

For more information on the new feature, go to iHeartRadio News Blog.

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