iHeart Creates A New Data Position

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Justin Nesci has been named iHeartMedi’s Executive VP of Advanced Audio and Data Revenue. Nesci will be responsible for developing data-driven audio strategies across iHeartMedia’s platforms. He will help steer SmartAudio, iHeart’s cloud-based audio planning and buying platform, which allows marketers to bring audience-based buying strategies to iHeartMedia’s audio ecosystem.

Nesci previously served as the Senior Vice President for Digital Sales for Fox Network Group where he managed the national digital sales and marketing responsibilities for Fox Broadcasting, Fox Cable, and Fox Sports properties. His background also includes executive roles in digital sales, strategy, and marketing for Viacom, Federated Media, and Warner Music Group. Nesci began his career as a management consultant for Lochridge & Company and is a graduate of Brown University.

Nesci will report to Carter Brokaw, President of Digital and Audience Segment Revenue Strategy, who’s thrilled to have Nesci join the team. “His background in every level of organizational development at a variety of top media companies and start-ups will be key as we ensure our advertising partners are able to fully utilize our multiple platforms and unparalleled reach.”

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