The two companies will team up to custom design a radio track called “Broadcasters Meet Podcasters” at Podcast Movement this August in Anaheim. The sessions will focus on how radio companies, stations, and personalities can succeed in the podcasting space.
Jacobs Media President Fred Jacobs says, “We loved Podcast Movement in Chicago last year and were struck by the breadth and energy of the space. The goal is to get radio broadcasters involved, given the industry’s ability to create compelling audio content, promote it, and generate revenue around it. It just makes sense to bring these two worlds together to help broadcasters – and podcasters – elevate their game.”
Co-organizer of Podcast Movement Dan Franks says, “Our team has been asked for years by broadcast professionals, ‘How can we get involved in podcasting? What steps should we take?’ We’re excited to finally have answers, as we partner with Jacobs to create this track – the first ever of its type!”
