Account Executive Corporate Sponsorship


The Account Executive Corporate Sponsorship is responsible for identifying, securing and managing corporate funding for multiple KQED properties and projects and for sharing resources and leading projects as assigned to foster department collaboration and develop a team selling environment. In addition, responsibilities include working collaboratively with Corporate Support and Production staff to develop new revenue sources for KQED local and national programming.

Essential Functions:

Meets a quarterly and annual assigned sponsorship goal under the direction of the Director of Sales by garnering funding for television and radio programming, interactive initiatives, business partners, print, special events and other projects.

Actively cultivates new business in collaboration with the Director of Corporate Support/General Sales Manager in identifying new targeted prospects and continually generates new prospects.

Manages the relationship with existing and prospective KQED corporate sponsors; maintains contact by scheduling meetings with decision makers, attending conferences, and making outbound telephone calls and sending written correspondence.

Enters and maintains all clients/agencies/orders in the Wide Orbit traffic system; enters new clients/agencies, orders, makes changes/edits to orders and is responsible for managing all pre-empts, make good and/or credits. This role is also responsible for generating and sending past due invoices to clients if needed.

Develops proposals for advertising agencies and local companies utilizing quantitative and qualitative research as necessary.

Renews funding from existing underwriting clients, increasing investment levels annually and extends underwriting into new properties.

Collaborates with other non-sales department staff as assigned to develop new business, leveraging each individual’s contacts and expertise toward achieving team and individual sales goals.

Responsible for collecting outstanding monies owed. Monthly Ageing Reports will be reviewed and maintained to ensure KQED cash receipts in a timely manner. Ensures that outstanding balances are kept to a minimum and does not exceed 90 days outstanding.

Responsible for entering/creating/updating contacts into Salesforce. All notes/activity and sales activity is entered in Salesforce. In addition, is responsible for entering and updating weekly adjustments to pending close activity. Weekly pending reports will be pulled for all sales activity. Responsible for accurate and up to date weekly pending information. Responsible for maintaining and updating all activity.

Other essential duties as required.

Other Job Functions:

Works with other senior Corporate Support staff to influence the development of targeted collateral materials, research and marketing support services.

Ability to back up other colleagues while out of the office or on vacation.

Knowledge/Experience Required:

Minimum 5 years’ experience in sales and/or corporate fundraising with demonstrated record of revenue growth, preferably in a major non-profit, media or advertising organization with ability to work independently

Experience with marketing and advertising in a variety of new media, broadcast and print media; preferably a working knowledge of public broadcasting.

Experience with statistical marketing research tools, demographics, and media ratings analysis.

Ability to develop and understanding of sales strategies and marketing presentations, and persuasively communicate, verbally and in writing, with KQED funders and prospects.

Ability to diplomatically and persuasively communicate and respond to clients, staff, community, etc.

Ability to persuasively write correspondence, proposals and reports.

Strong and demonstrated track record of success in achieving quarterly and annual sales targets. .

Knowledge/Experience Desired

Working knowledge and understanding of corporate funding within the public broadcasting environment very helpful.

Some knowledge of PBS, NPR, and FCC rules and regulations concerning corporate fundraising helpful.

Ability to travel within an assigned geographical area. California driver’s license and good driving record.

Candidates please apply here:


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