The company tells prospective investors that it has a strong sales-oriented culture with extensive local relationships. As of last month, CBS Radio had 900 salespeople it says were generating revenue share in excess of audience share in every one of its 26 markets. “CBS Radio is led by an experienced senior management team with strong sales and leadership capabilities and deep knowledge of the radio, digital and local media industries. Our President, Andre Fernandez, previously served as President of a publicly traded, diversified local media company and has a successful track record of delivering results. Further, we benefit from highly experienced, sales-focused management teams in each of our local markets.”
Imagine that: CBS Radio gets better-than-average revenue by employing a lot of salespeople who make a lot of calls. What a novel idea. It gets written up in a trade publication.