In a blog post, Pandora Chief Revenue Officer John Trimble announced a new network strategy in partnership with popular streaming outlets TuneIn and AccuRadio. Trimble writes, “Harmonic Audio Network will provide advertisers with the scale and simplicity they’re used to, plus the quality they need to plan more effective network buys. We are excited to take this important first step to revolutionize network audio, and look forward to partnering with more premium publishers in the future.”
TuneIn VP/Partnerships and Business Development Bill Hartman said, “The inclusion of TuneIn within the new Harmonic Audio Network is an exciting step towards revolutionizing network audio. We are thrilled to be one of the first, and to work alongside Pandora on such a quality solution.”
Harmonic is offering 15- and 30-second audio ads and, according to Pandora, “provides a solution where mass reach and quality are no longer mutually exclusive.”
