iHeart Launches “The Beat” In Atlanta


The new “home of Hip Hop N’ R&B” will be heard on 92.3 and on 96.7, starting off with 10,000 commercial-free songs in a row from artists like Drake, Usher, Jay-Z, and Beyonce. Starting next month, The Breakfast Club and Big Boy’s Neighborhood will join the lineup. Brian Michel, iHeartMedia SVP of programming for the Atlanta region, said, “We are the A’s new home for hip hop and R&B. To have the station bookended by hip hop’s crown jewels, The Breakfast Club in the morning and Big Boy’s Neighborhood in the evening, makes for an amazing lineup for our listeners. We are excited to finalize the rest of our lineup with the best and brightest local talent.”

iHeartMedia President/Atlanta Region Justin Schaflander added, “This is an exciting and powerful addition to the iHeartMedia portfolio. To be able to get into his format in arguably the nation’s capital of hip hop will be a game-changer for our listeners and our clients.”

The station site is up and streaming at www.thebeatatl.com and iHeartRadio.com.


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