iHeart’s Soft Rocker in Fresno has become the Valley’s Official Christmas Music station. Soft Rock 98.9 FM will play holiday music 24 hours a day, all the way through Christmas Day. PD Steve Weed said, “After the long and chaotic election season, people are ready to shift to family, loved ones and the holidays. You’ll hear all of your favorite Christmas songs along with standards performed by contemporary artists.”
