That’s what Cumulus-owned WWWM-FM is doing to rebrand its HOT AC station in Toledo. Market Manager Andy Stuart said: “The Star name never took hold in the market and did not convey all of the improvements we made to the station, especially the announcers and music selection. The brand name Channel gives us a real opportunity to show that we are making Toledo radio great again. ”
The rebrand does not impact the station’s format or on-air-lineup, which will continue to feature:
– 6-10am—Denny Schaffer Show
– 10am-3pm—Tim Graves (Program Director)
– 3pm-7pm—Johny D
– 7pm-12am—Adam Bomb
