Pivotal Research Group reports that total TV usage fell 2.2% in February and by 2.8% in the 18-49 demo. Total ad-supported cable networks’ share of 18-49 TV viewing also declined (to 42.8%) in February 2016 from 44.1% in February 2015. Internet-connected device viewing continues to grow — up to a 6% share of 18-49 viewing from a 3.5%.
