Entravision has teamed up with Clip Interactive to develop an app for its nationally syndicated El Show de Erazno y la Chokolata. The app has already generated close to 100,000 downloads. Entravision COO Jeff Liberman, who will be part of Radio Ink’s Hispanic Radio Conference next week, talks about the new app…
Liberman says, “In partnering with Clip Interactive to create this new mobile app, we have created a completely interactive way for our U.S. Latino audience to experience the rich and vibrant content of the hit El Show de Erazno y la Chokolata. We have fortified the app with advanced, highly engaging user capabilities, maximizing options for our advertising partners to build, and customize their marketing plans.”
All aspects of the show have been turned into interactive pieces of content that listenerscan engage with via the app. The app allows the audience to connect with the show in real time. Listeners can now watch videos, enter contests, send voice messages, participate in polls and surveys, view social posts, browse photos, and instantly respond to Erazno’s live calls to action.
Register for Radio Ink’s Hispanic Radio Conference HERE
