Envision, Audiant Launch New Research Tool


The name of the new product is “SAM” and it stands for Sentiment Analysis Module. SAM is a research tool that analyzes written feedback and comments from listeners and presents those findings in an in-depth report for stations. Here are the details on the new product…

Stations ask listeners to comment about a song or commercial. The program lets users set up a survey to share new music or spots with listeners using outside links or embeddable YouTube and SoundCloud players. Listeners can access the survey through their computers or mobile devices. Once a survey has been completed, SAM computes all the data. Using custom-created algorithms, it gives the comment a rating based on its positivity or negativity. The data stations see includes the actual comments from listeners.

For more information about the product, visit https://adobe.ly/1UTmUWR


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