For its radio segment, Saga reported Q4 2015 same-station net operating revenue of $28.6 million compared to $29.7 million in 2014. CEO Ed Christian placed a lot of that blame on national business. In 2014, 14% of Saga’s overall revenue came from national. That dropped to 11% in 2015, a decline of $2.6 million. In 2015, Saga took in $109.8 million in same-station net operating radio revenue, compared to $111.2 million in 2014. Not much of a change looking at Q1 either. The company says it expects to be slightly up in January and February and slightly down in March.
