If you are involved in or compete with Hispanic radio, you can’t afford to miss this! At Radio Ink’s Hispanic Radio Conference, Dan Mason will sit down with Spanish Broadcasting System EVP/Programming Jesus Salas in a live one-on-one conversation covering every hot topic in Hispanic radio.
Dan Mason, the just-retired president and CEO of CBS Radio, knows radio inside out and from every angle. As well as spending years as an industry leader, he’s a top programming expert and one of the most recognized and respected names ever in radio. Salas, head of programming for SBS, is one of the sharpest minds in the business. It’s an up-close and intimate conversation, no topic out of bounds, and a rare chance to listen to and learn from Mason.
Here’s some of what they’ll cover: How music has changed and barriers have broken down, why there is a uniquely powerful emotional connection between Hispanic listeners and the radio stations and personalities they love, and — an evergreen topic — the ongoing frustration over Nielsen’s inability to survey young Hispanic listeners, and how it’s harming the growth of younger-leaning formats.
Mason says, “The Hispanic Radio Conference is a wonderful venue to exchange ideas on how to grow the marketplace as well as sharing programming philosophies on touching listeners in our communities. I look forward to meeting the many outstanding Hispanic broadcasters participating in the conference.”
“Dan is a highly respected individual in the industry,” adds Salas, “and I look forward to having an insightful conversation with him.”
Dan Mason was president and CEO of CBS Radio from 2007-2015, overseeing 117 stations across 26 markets and the day-to-day operations of the division, and he remains an adviser to CBS Radio today after retiring in late 2015. He’d earlier served as president of CBS Radio from 1995-2002, integrating the original CBS, Group W, Infinity, and American Radio Systems stations into a smoothly running and profitable group. His aggressive growth strategy at CBS Radio included the launch of new formats at dozens of stations, the acquisition of FMs in New York, DC, Philadelphia, and Miami, and the creation of CBS Sports Radio. Under Mason’s leadership, CBS Radio also expanded its digital presence, building audio streaming platforms Radio.com and Play.it, creating mobile applications that allow listeners to interact with stations on the go, and expanding the use of online video to complement over-the-air programming.
Mason is on the board of the NAB, which in 2012 named him its National Radio Award winner for his outstanding industry leadership. In November of 2015, he was inducted into the National Radio Hall of Fame at the Museum of Broadcast and Communications in Chicago and received Radio Ink’s Lifetime Leadership Award for a lifetime of service to the industry. He will soon be joining the team at CBS Sports Network as a play-by-play announcer for the upcoming basketball season. He also serves as Vice Chairman of the Broadcasters Foundation, an organization to which he is deeply committed.
Twenty-year broadcasting vet Jesus Salas serves as multi-platform coordinator as well as EVP/programming for SBS. He began his career as an air personality and got his first programming job at age 19. In 1997, he was named PD for WSKQ-FM & WPAT-FM/New York. Salas has also held a post as senior PD with XM Satellite Radio. While at XM, he spearheaded a successful national marketing campaign to grow the Hispanic subscriber base. In his current post with SBS, Salas oversees stations in the top U.S. Hispanic markets of New York, Los Angeles, Miami, Chicago, San Francisco, and Puerto Rico.
If you’re in Hispanic radio, this is a rare opportunity to hear a conversation with a real industry leader about everything that concerns your stations, your formats, and your future. The conference is coming up March 22-23 in Fort Lauderdale. Don’t miss it!
