iHeartMedia says the annual iHeartRadio Jingle Ball 2015 Tour, which took place in 11 cities across the United States between December 1 and 19, generated almost 11 billion social media impressions. That’s an increase of 67 percent over last year. Z100’s Jingle Ball in New York took the crown for the most social interactions garnering more than 3.5 billion social media impressions. Overall, the social traction skewed mostly female (71 percent) as well as younger, with Generation Z and Millennials driving the bulk of the action as 85 percent of those taking to Twitter, Facebook and most were under the age of 34.
