Convergence: Media Worlds Collide
"Our Age of Anxiety is, in great part, the result of trying to do today's job with yesterday's tools and yesterday's concepts" -- Marshall McLuhan
When atoms collide, they become one, each more powerful than the last. The distinct lines between media are colliding, and media is becoming one. All media are incorporating all other forms of media. The "traditional" newspapers, radio, television, cable are taking on one another's elements, along with those of other digital media platforms. They no longer control their exclusive offerings, and "Everyman" can create his or her own media and reach a global audience.
The audience is no longer "pushed to" because the user has become a significant player in populating the media. What has been a one-way broadcast is becoming a two-way conversation. Marshall McLuhan, known for "The media is the message," also said, "Ads are the cave art of the 20th century."
The Perfect Storm
The combination of the dark recession, survival tactics, and the need for businesses to reinvent using new solutions -- at a time when digital media is proliferating and available to virtually any business owner -- has created the perfect storm, driving businesses to adopt digital media they may have previously rejected. The seduction of ease, targetability, accountability, results tracking, and instant sales has resulted in a shift away from traditional media.
Many in traditional media believe these advertisers left only because of the recession. But will they return?
Investment In Digital Media
Those "too busy" and "focused on survival" who cannot think ahead to invest time and embrace the future will awaken to the realization that the future has already arrived, and survival requires a deep digital media strategy. Leaders who delegate others to "explore it and report back" will fail because they lack the deep understanding a leader must have to implement a vision.
Squirm In Your Seat
Convergence will awaken you to a new understanding of a world you already think you understand. We will transport your mind out of your comfort zone to places and ideas you need to embrace.
Rebels Only
Convergence changes people, and its delegates are radical thinkers who rebel against the status quo and want to meld it with digital media. Previous attendees are those who have leaped far forward, ahead of those who cling to the past. We are pulling together A-list media and technology executives to help you know what's coming, what's here, and what actions you should take. This is not your grandfather's radio convention. We avoid the same old faces and ideas and bring you thinkers and innovators you won't encounter elsewhere.
Call For Submissions
The Radio Ink Convergence Conference is the premier digital media conference for the broadcast industry. The event is for station management/ownership, sales, programming, and digital professionals within the industry looking for best practices for managing and innovating digital initiatives to increase revenues, develop deeper relationships with listeners, build audience, and increase opportunities.
If you have an idea, issue, or problem you'd like to see addressed at our conference, including suggested speakers, panelists, or topics, our Advisory Board would like to hear from you. Send submissions to deborah@radioink.com.
Click here for more information.
Convergence '10 Set For June 3-4
Radio Ink's Convergence 2010 will be held June 3 and 4 at Microsoft's Silicon Valley Campus in Mountain View, California.
Distinct lines between media are blending. Media are colliding to become one, and all media are becoming one another.
The Convergence '10 agenda, which will be posted soon, is designed to take you out of your comfort zone and take you to places we believe you need to go, outside your traditional-media roots.
We're pulling together an A-list of top entertainment, media, and technology executives to predict what's coming next in media content, radio, TV, news, marketing, and investing in the digital media space and tell you how how you can apply it to your business.
Historically, the Radio Ink Convergence conference has sold out, and this year getting seats early will be especially important because the Microsoft venue limits us to 275 seats. Registration will open soon. Also, keep your eyes open for announcements regarding a special pre-conference conference on June 2, and see our call for submissions so you can contribute to our plans.
Convergence '09 Opening Video
The video that opened Radio Ink's Convergence '09 conference, held February 9-10 in San Jose.
Scoble Talks Tech
SAN JOSE -- February 10, 2009: In a one-on-one with Radio Ink Publisher Eric Rhoads, Scobleizer blogger and FastCompany.TV exec Robert Scoble gave some details on his life with tech, including combing through tens of thousands of Twitter feeds.
Convergence: Radio's Opportunities -- And Landmines
SAN JOSE -- February 10, 2009: A frank look at radio's future online was the topic of the "Distribution Dilemma" session at Radio Ink's Convergence '09, continuing today in San Jose. KFI's Neil Saavedra and UStream's Brad Hunstable (pictured) pointed to the potential of the right partnerships, while attorney David Oxenford reminded broadcasters that, with performance royalties back on the table, just "defending the over-the-air stream" will be a big issue.
Borrell: Radio's Online Opportunities Are Bigger Than You Think
SAN JOSE -- February 10, 2009: Internet strategist Gordon Borrell of Borrell & Associates told Radio Ink's Convergence that there is a "great flux in advertising going on right now," with declines in newspapers, Yellow Pages, and direct mail. And, he added, "This is a great opportunity for radio."
A New Golden Age For Radio?
SAN JOSE -- February 10, 2009: Accuradio CEO and RAIN Publisher Kurt Hanson kicked off the "Interactive Strategies of Radio Companies" session at Radio Ink's Convergence '09 Tuesday with the declaration that "Radio is on the cusp of its fourth Golden Age" -- the age of Internet radio.
Convergence: Social Networking's Big Possibilities
SAN JOSE -- February 10, 2009: At the "Social Networking & Online Interactivity" panel at Radio Ink's Convergence '09 Tuesday, Closed Loop Marketing's Sandra Niehaus said radio is a social network already, spread by old-fashioned word of mouth.
'Never Been A Better Time To Be A Broadcaster'
SAN JOSE -- February 10, 2009: SBR Creative Media co-President Dave Rahn said at Radio Ink's Convergence '09 that, if the goal is to gather ears and sell advertising, "There's never been a better time to be a broadcaster than right now. Rahn was on the "Radio on Demand" panel, moderated by BMP Radio's Scott Wallace and featuring Jacobs Media's Fred Jacobs.
Meeting Advertiser Expectations Key To Multi-Platform Selling
SAN JOSE -- February 10, 2009: RAB President/CEO Jeff Haley pointed to the "amazing" commitment of radio sellers to the medium at the "Multi-Platform Selling" panel at Radio Ink's Convergence '09 Tuesday -- but also said sellers must adapt to changing times and advertiser expectations.
Become A Fluent Online Speaker
SAN JOSE -- February 10, 2009: WFMU/Jersey City, NJ GM Ken Freedman advised Convergence '09 attendees to "become fluent in online culture" during the "Using Radio to Drive Listeners Online" panel -- and he acknowledged that doing that is a "big, big commitment."
Interactive-Agency Head Outlines Ad Realities
SAN JOSE -- February 10, 2009: The future of online advertising and the need to adapt for survival were key to the Q&A with Norstar Media Entertainment CEO Laurence Norjean and GroupM Interaction Worldwide CEO Rob Norman at Radio Ink's Convergence '09.
'What Do You See That The Rest Of Us Are Blind To?'
SAN JOSE -- February 10, 2009: What triggers innovation? That was the focus of Pandora CEO Joe Kennedy's Tuesday keynote at Radio Ink's Convergence '09, as he said "tectonic shifts" -- like the Internet, mobile broadcast, even global warming -- "create massive opportunities for visionaries."
Newmark: Feedback Is Critical
SAN JOSE -- February 9, 2009: In a one-on-one talk with Radio Ink Publisher Eric Rhoads at Convergence '09, being held today and tomorrow in San Jose, craigslist founder Craig newmark said one of the keys to his company's long-running success is to "solicit feedback, act on it, then solicit more feedback."
Kawasaki Kicks Off Convergence
SAN JOSE -- February 9, 2009: Silicon Valley icon Guy Kawasaki opened Radio Ink's Convergence '09 this afternoon with a rousing 10-point keynote on "The Art of Innovation." Among his key points: Companies founded just to make money seldom actually do; what's important is "to create meaning."
Convergence is the digital-media conference for radio broadcasters and digital radio stations focused on growing their interactive revenues and audiences. Radio Managers are pressured to generate interactive revenues in 2009. This conference is focused on REVENUE STRATEGIES to grab money you don't know you're missing!
Convergence '10
Advisory Board
Daniel Anstandig
President
McVay New Media
Zach Braiker
CEO
refine+focus
Brian Glicklich
Co-President
Sound Mind, LLC
Steve Levy
Director, Head of Radio Vertical
Vibes Media
Alan Mason
Change Agent
EMF Broadcasting
Rey Mena
Co-President
Emmis Interactive
Mark Ramsey
President
Mark Ramsey Media LLC
Ken Rutkowski
Host, President
KenRadio Broadcasting
Rockie Thomas
broadcast.com/Director/Local Online Sales Strategy
Tribune Broadcasting
Charles Andrew Whatley
President/MediaBridge One
Consultant/MediaSpan Online
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