Headlines

The BBC's first foreign-language service, BBC Arabic Radio, has gone off the air after more than eight decades of broadcasting. The shutdown of BBC Arabic Radio is part of a broader restructuring as the majority of audio and video consumers shift to online platforms.

A new national study found reallocating ad buys from TV inventory to traditional AM/FM broadcast inventory helped online universities grow their reach to prospective, digital-focused students and enrollees by 38 percent.

Upside spots aired 51,361 times on measured radio stations, according to Media Monitors, while language learning software Babbel aired 51,270 spots. Home improvement retailer Lowe's fell to third with 48,342 spots, a slight increase from last week.

Entravision announced today the debut of their newest morning show La Bronca Mañana featuring Sylvia “La Bronca” Del Valle and Eduardo “El Flaco” Moreno. Pictured with the new morning team here is Jeff Liberman, Entravision President & COO (left)

Urban One is relaunching its digital media company Interactive one as iONE Digital, a move that will help better maximize synergy across the company's digital media portfolio. Since 2008, iONE Digital's content has helped Urban One grow its online audiences and bring more attention to the company's other brands.

Workers at the BBC's local radio group could strike in February over a proposal to reduce local programming during the week in favor of more-syndicated and national programs. The proposal comes as the BBC attempts to respond to a drop in anticipated revenue in the coming years.

Miami Dolphins broadcasts are returning to iHeartMedia stations in the Miami market. The deal marks the return of Miami Dolphins broadcasts to iHeartMedia since 2015. The games were previously heard on Audacy's WQAM (560 AM) through a deal that ended with the current football season.

The deadline is nearing to apply for the Mentoring and Inspiring Women in Radio Elevating Women in Audio mentorship program. The program is a year-long experience that helps provide opportunities for women who are interested in management positions in the audio industry.

Edison Research will release two new studies during the first quarter of 2023. The studies are Hit Play, Boomer: Podcasting's 55+ Opportunity in partnership with NPR and The Gen Z Podcast Listening Report with SiriusXM's SXM Media.

(By Rick Fink) Are you like every other media rep? Do you talk like they talk? Do you act like they act? Do you go where they go? Or do you do it differently? Unfortunately, too many media reps do what everyone else does. Most of the time, it's not their fault; they are simply doing what they were taught and trained to do.