AirKast Offers TuneKast For Mobile Radio
CUPERTINO, CA -- March 19, 2009: Mobile media platform AirKast has introduced TuneKast, designed to put radio stations onto mobile devices. The platform lets stations create and distribute interactive features to go along with the broadcasts, and listeners can tag and save favorite songs and podcasts for later, view feedback from other mobile listenrs, and receive new content from the station.
"Rather than building simple mobile radio players, we invested the time and effort to consult with top radio executives to understand their business and strategies for monetizing content on mobile devices," said AirKast CEO Larry Leung. "Working closely with leading digital radio services providers, TuneKast now enables radio groups the ability to generate additional and new revenues by provisioning, managing, and monitoring their advertisers' messages in the form of audio injection, mobile display ads, and preroll gateways videos in conjunction with their live mobile broadcast."
TuneKast lets stations offer information about any broadcast content, along with audio, graphic, and video ads. Additionally, ad insertion and streaming metrics are available, by way of a partnership with Ando Media.
TuneKast is currently supported on the Apple iPhone and has plans to expand to the BlackBerry, Android, and Windows Mobile platforms.
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