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Kassof: Radio Not As Good As It Used To Be



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(9/25/2013 8:00:45 PM)   Flag as inappropriate content
Right you are Adam Grant. Radio will only improve when the corporate owners go bankrupt and have to sell their properties at "fire-sale" prices, thus allowing local ownership again. Consolidation has not worked and it has damaged the industry.
- Iconoclast
(9/25/2013 9:08:58 AM)   Flag as inappropriate content
Cudos to Eric for waving the radio banner. Sure, radio still has a somewhat functional business model - just the way it is. Owners and senior managers can cower behind that. Besides, as the economy goes....

But, as a vocation-choice or an industry that offers creative opportunities and the promises of improved programming and more appealing and influential commercial content - radio is still a bust. No steps are being taken to correct this situation, and I would challenge anyone to counter that point as a valid generalization.

- Ronald T. Robinson
(9/25/2013 8:36:50 AM)   Flag as inappropriate content
Congratulations. You just drew a conclusion based on a sample size of 989 online survey results that represent the views and opinions of the 205,794,364 Americans in that age bracket. That's .0048%. Bravo.
- Alia L.
(9/24/2013 10:31:08 PM)   Flag as inappropriate content
Back in the day, before consolidation, OTA broadcasting had a lot of diversity. It was a joy to DX and hear many, many, many different voices and formats beaming in from afar.

Nowdays, it's just the same bland right wing or sports blah blah blah that permeates the airwaves. A total waste of electricity and a technological crap fest.

This goes for FM too. Here in my listening headquarters I can hear the same old music rotation on a number of different signals with an overload of commercials. No wonder people are tuning out.

RADIO NEEDS TO BECOME AUTONOMOUS AGAIN. It needs a strong dose of creativity with an assortment of local and regional voices (and or formats).

To sum up... CORPORATE RADIO IS JUNK!!! Centralized programming has to go.

I'm afraid that's not going to happen anytime soon, because the IDIOTS are running the show.

- BIG John Libynski
(9/24/2013 9:55:49 PM)   Flag as inappropriate content
I agree with Mr. Grant. Local is the way to go. My part-15 AM station, granted with its 2 mile very nicely processed signal, is heard world-wide via my web site and Shoutcast Radio, is programmed very local, towards my local Orthodox Jewish Community all day and part of the evening. The 3 big companies that own all of the stations should question their approach to programming before they wonder why nobody listens to radio anymore, with every station in every market sounding the same- bad.

- Al Gordon
(9/24/2013 6:46:01 PM)   Flag as inappropriate content
A previous commenter hit the nail on the head with his take on the why. My take is that the key to radio's FUTURE success is to go back to the LOCAL; news, sports, entertainment, live remotes & live orchestrated events that give a LOCAL station a LOCAL profile. And, LOCAL business will support LOCAL programming because listeners simply can't get it elsewhere, through syndicates or satellites. As many AM's now have translators, that also gives local sponsors more bang for the buck.
- Adam Grant
(9/24/2013 6:20:58 PM)   Flag as inappropriate content
The reasons positive and negative are many from the continued expansion of services which interfere with the A-M signal, hundreds of stations delivering from the same satellite feed, high school kids being directed away from the field, less focus on announcing skills, and the reliance of voice tracking. However many stations are working their butts off to keep the best local talent, who still are a part of the community, and who program locally will likely rate radio better.
- Roy Burnette


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