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"Voicetracking Is Dead. It's A Waste."



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(9/23/2013 10:59:53 AM)   Flag as inappropriate content
Finally. Thank God. Many of us who started in the business in the 70's remember listening to radio as teenagers in the 60's and live, local, and exciting radio. We listened, learned, and practiced our style from some of the greats; Don Steel, Robert W. Morgan, Pat O'Day etc. Then came the almighty dollar, corporate take overs....and the lowest of low, voice tracking. The talent today for air talent for tomorrow has nothing to lean from on most of today's radio. Keep in local, live and fum.
- Dave Hanson
(9/20/2013 8:31:24 PM)   Flag as inappropriate content
Good to see that some people are waking up. If the crap programming continues you can kiss Radio goodbye as a viable medium.
- Panama Jack
(9/20/2013 7:42:23 PM)   Flag as inappropriate content
Let me see if I get this right. Major market people, who we see in these pages always quoting their sales figures, now concerned with running too many commercials? Nobody ever worried about running too many commercials in the days of great personalities. Short playlists, endless testing of music, 10 in-a-row and voice tracking, we're now worried about people not wanting to listen to our sound-a-like radio stations? Who did that to themselves? You've created music-only listeners.
- Mike Danvers
(9/20/2013 6:23:57 PM)   Flag as inappropriate content
Even as "Giff" dangles that tantalizing carrot, the questions - and they are important, possibly dangerous questions remain: What is to be done, specifically? How will it be done, specifically. Who will be doing it, specifically? What's it going to cost me, specifically? and, What can I expect in return - specifically?

Casting out a catch phrase like "Live and local" with the expectation of catching big tuna is a mug's game. And radio is no mug's medium - seriously.

- Ronald T. Robinson
(9/20/2013 5:18:38 PM)   Flag as inappropriate content
In my local market, one of the panelists' clusters has three programming people for five stations. The mega-operator competition has, I think, 7 people for 5 signals. The top rated stations are "small operators" who really are "live and local". The local newspaper is winning "my phone" with its' app for continually updated news, weather, etc. One of the mega-operators websites still has a July 4th fireworks ban story featured on their home page. One shift, one station, superserve.
- Joe Geoffrey
(9/20/2013 4:31:36 PM)   Flag as inappropriate content
The next great Threshold for Radio has been
achievable in every market in the country since 1920:

"The Radio station that gets the best results wins!
--Giff

- Dave "Giff" Gifford
(9/20/2013 2:17:49 PM)   Flag as inappropriate content
I grew up in radio: my family owns radio stations and I did my first airshift when I was 13 (1980). I grew up with great small-town radio because my dad knew how it worked.

After 33 years involvement in commercial radio of different forms, I administrate a college station (WUSM - southernmissradio.com) with the goal of teaching the next generation of communicators at radio. I struggle with teaching them the right way (strong communication, personality-centered, music-centered approach) vs crap

- Wilbur Martin


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