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Field Questions Pandora Numbers



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(9/18/2013 10:06:46 AM)   Flag as inappropriate content
I have been saying all along, if Pandora wants to give numbers that mean something, let them show how many hours they are paying royalties on, that is a number they are representing as "truth",,lets compare that to the number of hours spent listening to radio,,forget 7%, it won't be .07%

andy collins

- Andy Collins
(9/18/2013 9:47:31 AM)   Flag as inappropriate content
I have yet to meet a person who said he listens to Pandora. You'd think I would have run into one.
As for radio people going bananas when new media is mentioned..yes, it's true.
It goes back to the early days of TV when everyone was gaga over the tube and radio was doomed. Radio had "visual envy" much like females' "penis envy".
Go back to work and sell some radio ads.

- Phil
(9/18/2013 9:44:29 AM)   Flag as inappropriate content
Forgive the rebuttal - but I'll use the words of Dan Weiner from Pandora speaking at the RAIN Conference: -- "To sell branded online radio stations, digital streaming with visual display, you have to make sure your client is committed to branding. It takes a long time to build brand and clients must be committed for a long period and use other media to drive traffic." ~ Dan Weiner, Pandora....What he said was they need Radio to actually move merchandise!

- Charlie Ferguson
(9/18/2013 9:23:56 AM)   Flag as inappropriate content
This address and resulting comments are all missing the point. Pandora RESULTS for advertisers are digitally measurable. Radio results are not. End of story.
- Jen White
(9/18/2013 9:21:18 AM)   Flag as inappropriate content
Mr. Fields has the audacity to question Pandora's numbers?!? Anyone who stands up and restates the virtues, reach and effectiveness of Radio is labeled a Luddite. The truth is Pandora isn't going to fill the showrooms of local car dealers or drive business to local retailers. The death of Radio has been predicted at the hands of TV, CB's, 8-tracks and cassettes - and the next "death" is being predicted at the hands of Pandora. Radio's unique local appeal will cause it to drive on.
- Charlie Ferguson
(9/18/2013 7:41:34 AM)   Flag as inappropriate content
I have a hard time believing that terrestrial radio has a bright future. Where are new listeners coming from? My 10-year old listens to music on YouTube via his iPod Touch. And there is a radio in every room of our house! If my 10-year old wants weather or sports information, he goes to his iPod. His generation will never own a landline phone, have a traditional magazine/newspaper subscription. What makes you think the next generation will have any interest or loyalty in terrestrial radio?
- J. Hornbacher
(9/18/2013 6:46:55 AM)   Flag as inappropriate content
Here we go again! Who cares what the real numbers are? This argument is hollow and powerless to stop a digital train that cannot be stopped by 5 smooth stones and a sling shot wielded by a boy named David (no offense). And in terms of music discovery on terrestrial radio? Don't make me laugh!! This is an insulting argument in the face of tight playlists and corporate PDs. Drive from New York to Atlanta and the sameness of radio is startling! That's music discovery for us. Thanks!
- larry


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