Current Issue:



October 27, 2014:
The BEST
MANAGERS
in RADIO

On The Cover
ABC News Radio VP/GM Steve Jones





Click here to subscribe to Radio Ink.






Radio Ink Writers




















User Feedback

Lovin' Life In Small Market America



Add a Comment

(7/24/2013 9:12:11 PM)   Flag as inappropriate content
I compliment Ms. Pigg on all she has accomplished and continues to do. Small and local is real radio today and not corporate-controlled and programmed i.e Cumulus or Clear Channel. Keep up the great work! Al Gordon 1640 WJPR Highland Park/Edison, NJ
- Al
(7/24/2013 3:34:37 PM)   Flag as inappropriate content
There aren't many small market stations doing local radio in 2013 and I always make a point of tuning in WCRE to see how they're doing when I'm in the area.

Great work, Jane, and best of continued success to all of you!

- Brian Douglas
(7/24/2013 3:33:37 PM)   Flag as inappropriate content
As Jane mentioned, they added the translator in 2008, way before most operators even thought of the possibility and immediately repositioned the stations as My 93-9, an FM with a more modern, tighter playlist. Driving through the market one day I heard Susan Glimour play an obscure 80s song ("Everybody's Got to Learn Sometime" by The Korgis) on the noon request show and called to tell her how great she sounded... which was the truth!
- Brian Douglas
(7/24/2013 3:32:58 PM)   Flag as inappropriate content
I'm Operations Manager for Entercom Greensboro, NC and have been hearing WCRE for years on my drive from Greensboro to Florida when I go "home." At one time, the station was doing automated oldies, with a deep playlist and not many spots. Later, they began to reconnect with the community... lots of local information in drive times, local news, etc. They ran more spots and the station sounded alive. Still, as Jane says, it's tough to get it done on AM and the long term potential was an issue.
- Brian Douglas
(7/24/2013 1:37:13 PM)   Flag as inappropriate content
Hats off to ALL broadcasters who are fortunate enough to know the privileges and pleasures of being alone in small market. Our WRIP(FM) in Windham, NY (pop: 1,600) is the only station within 35 miles. We literally saved lives when Hurricane Irene washed away entire creekside neighborhoods in our area, homes and all. We've taken most every local advertiser away from the local weekly newspaper (which was not our intent - they are our friends.) It's so nice to be important and beloved!
- Dennis Jackson
(7/24/2013 11:58:59 AM)   Flag as inappropriate content
This is what radio is all about. Congrats!
- Damon Collins
(7/24/2013 10:50:28 AM)   Flag as inappropriate content
Smaller markets have a distinct sense of community that large markets lack. Think about it...if you live in New York City...your neighborhood is Chelsea, or the East Side, or Williamsburg. New York City isn't your hood. But everyone lives in the same hood in a small market. That is the advantage small markets have...and the future for larger markets.
- Jackson Dell Weaver

  Next ->

Add a Comment



 
Advertisements

Advertisements