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(5/5/2014 1:43:28 AM)   Flag as inappropriate content
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(4/8/2013 4:21:07 PM)   Flag as inappropriate content
It's true, there are many talented writers (and producers) who are putting out extremely entertaining work at stations all over the place.
This, however, is not synonymous with EFFECTIVE.

My goal, Daniel, is to get us (radio) up to the next notch - above and beyond that which has been considered satisfactory.

This is not about available talent or creativity per se, but rather about another level of communicative knowledge and skills.

By those heightened standards, we have a long way to go. And that's a good thing. Otherwise the argument could be made that we're already topped off and tapped out.

- Ronald T. Robinson
(4/8/2013 11:38:10 AM)   Flag as inappropriate content
Ron I read your ideas and laughed. Have a little faith in your fellow broadcaster. I have been doing local radio commercials and sales since 1959 starting in South Bend Indiana and recently in Palm Springs Calif. In every one of these years I have heard some great creative done locally. Everyone is in radio basically because it is just fun and so are the commercials when fun people write and produce them.
- Daniel P. Mitchell
(4/8/2013 10:09:57 AM)   Flag as inappropriate content
True enough, "Dude". Management has yet to conclude that it is the commercials that represent our (radio's) Product. The rest are audience-services.

But, please do remember: There are no prizes for hype-typers who suffer for their employers when it is the employers who bring the pain. The world has enough martyrs.

- Ronald T. Robinson
(4/8/2013 9:18:56 AM)   Flag as inappropriate content
Lack of creative in local direct is a result of low-value on the creative. Thus, creative people in local radio are drawn to more agency-type creative jobs.

ADVERTISER: why should I pay YOU more than Joe Voice at the other station that can produce "radio vomit" for less?

STATION OWNER: you can write/produce Quality Ads...tell me again why that is worth more pay?

- Creative Dude


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