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Consumers Want Radio In The Dash



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(3/15/2013 2:56:38 AM)   Flag as inappropriate content
Perhaps we're missing the point. Us old fogies are still dedicated to kilowatts, cars and maybe LPs. A growing share of consumers are comfortable with non-radio sources, and even without cars. Network formats and traditional broadcasting are eroding, thanks to alternate technologies. How fast is the slide, and will it stop at some balance between access to a common experience (radio) on the one hand, and reliance on one's own personal library on the other? I think localism slows the slide.
- Darryl Taggerty
(3/14/2013 3:14:47 PM)   Flag as inappropriate content
Excellent Point Chuck. The "passive" nature of our medium is also what has made it especially resistant to the erosion that has hit TV and Newspaper. The vast majority of people (93%) like music but it isn't an overriding passion. They are happy with the familiar and comfortable music radio plays. Those that want deeper cuts left us when they had access to 8 tracks.
- Realist
(3/14/2013 12:17:30 PM)   Flag as inappropriate content
Not all transmitters will go dark but reality now says that some most likely will. The consumer has so many choices. The only thing that counts, to you, is that your transmitter will remain valuable. This means taking chances with new programming. Radio is today more exciting and more dangerous than in half a century. ENJOY!
- Daniel P. Mitchell
(3/14/2013 11:12:03 AM)   Flag as inappropriate content
Look at these defeatist comments. When given evidence that people want dash radios, strongly, the commenters poo-poo it. The dashboard "controversy" is contrived. The comments uttered at RadioInk's gathering were from an uninformed party, upended by her boss 2 days later. Dashboard am/fm radios are staying. Do you programming prima donnas get it?
- Mel
(3/14/2013 11:08:01 AM)   Flag as inappropriate content
It's not really about the technology. It's about making our kind of radio entertaining, informational, relevant and appealing to audiences and advertisers.

That these represent the matters we have let slide might be a factor in securing the future of terra-radio and its availability in the dashboard as non-issues.

- Ronald T. Robinson
(3/14/2013 11:02:09 AM)   Flag as inappropriate content
Once towers and transmitters are a thing of the past, and we are all only connected online, God help us when the internet is knocked out and we're all in the dark in a national emergency...terrestrial radio is a vital part of our national defense and mass communication...
- Bill D.
(3/14/2013 11:00:11 AM)   Flag as inappropriate content
The next generation will not care. We should accept and embrace that now, rather than kid ourselves.
- Dave Woodward

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