Making Radio Stronger In A Disaster
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(RATINGS) When Does TSL Really Happen?
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(3/14/2013 1:08:53 PM) Flag as inappropriate content
This is a great piece Tom. The fundamentals are so key, and yet so many want to ignore them. Understanding how people use radio and programming to that, is key.
Tom: Yes, Yes and another Yes. This is especially critical if you are one of two, three or more in a format. Lucky you, if you are the only format in the market, otherwise branding becomes critical,branding means involvement, relevance,and consistency.
You're right as usual, Tom. It's actually simple: For a competitive product to be successful, consumers must first remember it. And without meaningful differences, why would one station stand out above another? It better be more than just music.
Excellent piece, Tom! Branding and marketing are paramount.
Tom has been telling us about this for more than a decade. Thing is, it's still absolutely true. But, it's not just about getting great ratings--it's about serving our communities. And more than that, it's proof positive that radio needs to be more than a "brand"...it needs to "breathe"...like a real human being!
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(3/14/2013 1:08:53 PM) Flag as inappropriate content
This is a great piece Tom. The fundamentals are so key, and yet so many want to ignore them. Understanding how people use radio and programming to that, is key.
- Joanne McCall
(3/14/2013 1:00:28 PM) Flag as inappropriate contentTom: Yes, Yes and another Yes. This is especially critical if you are one of two, three or more in a format. Lucky you, if you are the only format in the market, otherwise branding becomes critical,branding means involvement, relevance,and consistency.
- Daniel P. Mitchell
(3/14/2013 12:44:02 PM) Flag as inappropriate contentYou're right as usual, Tom. It's actually simple: For a competitive product to be successful, consumers must first remember it. And without meaningful differences, why would one station stand out above another? It better be more than just music.
- Dave Anthony
(3/14/2013 9:20:27 AM) Flag as inappropriate contentExcellent piece, Tom! Branding and marketing are paramount.
- Toney Brooks
(3/13/2013 12:41:14 PM) Flag as inappropriate contentTom has been telling us about this for more than a decade. Thing is, it's still absolutely true. But, it's not just about getting great ratings--it's about serving our communities. And more than that, it's proof positive that radio needs to be more than a "brand"...it needs to "breathe"...like a real human being!
- John Hendricks
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