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October 27, 2014:
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ABC News Radio VP/GM Steve Jones





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(RATINGS) When Does TSL Really Happen?



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(3/14/2013 1:08:53 PM)   Flag as inappropriate content
This is a great piece Tom. The fundamentals are so key, and yet so many want to ignore them. Understanding how people use radio and programming to that, is key.
- Joanne McCall
(3/14/2013 1:00:28 PM)   Flag as inappropriate content
Tom: Yes, Yes and another Yes. This is especially critical if you are one of two, three or more in a format. Lucky you, if you are the only format in the market, otherwise branding becomes critical,branding means involvement, relevance,and consistency.
- Daniel P. Mitchell
(3/14/2013 12:44:02 PM)   Flag as inappropriate content
You're right as usual, Tom. It's actually simple: For a competitive product to be successful, consumers must first remember it. And without meaningful differences, why would one station stand out above another? It better be more than just music.
- Dave Anthony
(3/14/2013 9:20:27 AM)   Flag as inappropriate content
Excellent piece, Tom! Branding and marketing are paramount.
- Toney Brooks
(3/13/2013 12:41:14 PM)   Flag as inappropriate content
Tom has been telling us about this for more than a decade. Thing is, it's still absolutely true. But, it's not just about getting great ratings--it's about serving our communities. And more than that, it's proof positive that radio needs to be more than a "brand"...it needs to "breathe"...like a real human being!
- John Hendricks


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