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(9/13/2013 2:04:03 PM)   Flag as inappropriate content
AcAK3L Thanks again for the post. Really Cool.
- NY
(9/5/2013 7:50:32 PM)   Flag as inappropriate content
KO8UFl I truly appreciate this blog.
- NY
(3/17/2013 8:52:38 AM)   Flag as inappropriate content
Don makes an extremely important and rarely discussed point in that one of the exclusive benefits of radio is its anonymity - its fantasy factor.

I still clean up pretty nice, but I wouldn't want to appear as "just another regular guy", which, in real life, I very much am. That ain't "Show Biz"!

Much of what I see on station websites has a certain, how can I say this.... a certain "seedy look to it" - bad lighting, cruddy backgrounds, goofball poses an' like that.
Well put, Don!

- Ronald T. Robinson
(3/14/2013 11:21:51 AM)   Flag as inappropriate content
Great food for thought, Don.
- Roy Jarrell
(3/14/2013 7:57:32 AM)   Flag as inappropriate content
We use social media quite a bit... images from events and remotes are best. People love to see the backstage pix from a concert... or the fun stuff from a remote.
- John Small
(3/13/2013 11:55:27 AM)   Flag as inappropriate content
I agree with Don that it is important to choose carefully what you share. That is true with any social media sharing. When I encourage radio stations to have a significant social media strategy and to be more visual, my intent is that the focus be on listener experience and the elements of your format that are visual. The focus isn't necessarily to be on DJs or insider stuff that may not matter as much to the listener. This means focusing on listeners at concerts, stars in your format (if appropriate) and elements of your "backstage" that are entertaining and promote fun.

Good points about choosing wisely though. Image is important in our business. Thank you.


- Loyd Ford
(3/13/2013 10:07:41 AM)   Flag as inappropriate content
I have been in radio now for 51 years, and have seen alot of changes, but to me it all comes back to the content of our programs. It's the illusion that counts, everything is beautiful and at times very serious but important.
In recent years, it seems like we are trying to be like TV, posting pictures
on Facebook etc. which is great, except
for the fact that you destroy the illusion everytime you put your picture on social media. I love promotion, but being 66 years old, I am not pretty and have not been for a long while but I still have the voice that God gave me to project a pleasant image. I agree with everything Mr Ford had to say. But I would warn you that unless you have movie star looks and a brand new facility, I would sure keep the pictures and video off Facebook or any social media. When your listeners see your face and body, it destroys the illusion you may have projected for years. Showing your facilities with inside shots of your control room with the old big guy or gal sitting behind the mic, with used coffe cups, wires on the floor, a mouse crawling up the wall, is a real shocker to some of your listeners, maybe to the point of them tuning out. By not giving your listeners an opportunity to form and enjoy their own illusions, you are hurting yourself. Let the others carry on with their vanity but keep your personal pictures and facility to yourself.
Now I will climb into by Gulfstream and fly to the Outerbanks of North Carolina for a whole weekend of partying with my 25 year old blond bombshell. There will be no pictures......Don Upchurch

- Don Upchurch


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