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Coexisting With The Arbitron Beast



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(2/18/2013 6:20:16 PM)   Flag as inappropriate content
Marc knows the drill. He obviously has the Arbitron scars to know the hazards of managing radio stations when so many folks believe the book as if it was the word of God, rather that just an estimate, a math aproximation, of what is happening in a radio market. Arbitron people are master marketers. We all in radio should learn from them. Always be selling.
- Daniel P. Mitchell


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