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How To Calculate Your Clients’ Full ROI
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Every GM and GSM should memorize this article and make it the subject of a sales meeting once a month until their advertisers begin to really appreciate the selling strength of their stations. Radio averaging for decades 5 to 7% of the ad budgets is really a reality of our weak and ineffective habits of selling.
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(2/18/2013 6:54:29 PM) Flag as inappropriate contentEvery GM and GSM should memorize this article and make it the subject of a sales meeting once a month until their advertisers begin to really appreciate the selling strength of their stations. Radio averaging for decades 5 to 7% of the ad budgets is really a reality of our weak and ineffective habits of selling.
- Daniel P. Mitchell
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