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Pandora CEO Pounds Radio's Weak Spot



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(2/14/2013 8:28:24 AM)   Flag as inappropriate content
Non-comm is where I landed after years of commercial selling! We're local and play on average, 17 songs per hour. Long TSL, as you can imagine. One/two live spots per break. I'll never go back to commercial radio. You can't hold an audience with that load. I love radio!
Joey Harper
Akron, Ohioi

- Joey Harper
(2/14/2013 8:10:48 AM)   Flag as inappropriate content
Bring it on Joey boy!! Bring it on!! Local Radio has never been stronger!!
- Scott Bebout
(2/14/2013 7:57:33 AM)   Flag as inappropriate content
Keep pounding sand up radio's ass!
- Yea!
(2/14/2013 7:54:52 AM)   Flag as inappropriate content
The story talks about "60's on the radio, but 15's online"

I do everything possible to get our clients to run 30's (my opinion is that MOST ads should be 30's... I hear a BUNCH of bad 60s' that would be a good 30)

Not sure WHY the other two broadcasters in my community keep pushing 60's... but it IS hurting radio to have such LONG commercial breaks! (We have only 3 short breaks per hour and it's working GREAT!)

- Big John Small
(2/14/2013 7:36:15 AM)   Flag as inappropriate content
Re: "We're immediate, relevant to our communities of service, and provide local information that Pandora or any podcaster cannot."

Everyone in the pureplay space is praying broadcasters keep repeating this mantra. If radio industry leaders can't see how this mindset is holding it back, the future is wide open for online audio.

- anonymous
(2/14/2013 7:36:04 AM)   Flag as inappropriate content
While I do think some radio companies push the envelope too far on commercial loads, I have news for Mr. Kennedy: I know a number of Pandora users who are already complaining about them playing "so many commercials". Face it. If some listeners had their way, the proper number of commercials to them would be zero.

But radio should remember - we're only a generation or so away from the days of AM radio's 18-24 minute loads per hour.


- Kevin Fodor
(2/14/2013 7:23:46 AM)   Flag as inappropriate content
I make a living helping radio sales people sell commercials, but Kennedy is right. We do air too many commercials. In our advertiser seminars one of the formulas we expose is "Share of voice = share of mind = share of market" It's hard to capture a dominant share of voice when everyone is talking.
- wayne ens


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