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Pandora CEO Pounds Radio's Weak Spot
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(2/14/2013 9:28:16 AM) Flag as inappropriate content
People become bored with your stop sets when your poorly written ads fail to entertain or catch their attention. All I have to do is mention the Superbowl and you'll get the point. When a :60 is have high-speed disclaimer about the terms you don't qualify for in purchasing that new car, you're driving your listeners away.Stop stating the obvious and build brands for people in an entertaining way and the complaints about stop sets will greatly diminish. We still dedicate fewer minutes per hour to ads than TV. As the online and satellite networks recognize how much more they can monetize their air time while sacrificing some content, the concern for the listener will become less important.
It is disappointing that Pandora is fight to be the tallest pygmy versus trying to grow the Radio slice of the advertising pie. Work with LOCAL radio to grow radio share and we would all be better off and so would advertisers and listeners.
Mr Kennedy needs to learn to count. I have never heard an hour an hour on Pandora with less than 3 spots and most have four, once in a while 5. That's using my multiple registrations as men and women of many ages. We have recorded and counted their spots many times (because it is so easy to miss them when just listening), and even a year ago they were topping 4 an hour during the day in NY, LA and Dallas.
I wasn't worried about Pandora before and now, after reading Joey's comments about RADIO, I am convinced they are no threat at all.
I echo what another comment said "Bring it on! LOCAL RADIO has never been stronger."
Non-comm is where I landed after years of commercial selling! We're local and play on average, 17 songs per hour. Long TSL, as you can imagine. One/two live spots per break. I'll never go back to commercial radio. You can't hold an audience with that load. I love radio!
Joey Harper
Akron, Ohioi
Bring it on Joey boy!! Bring it on!! Local Radio has never been stronger!!
Keep pounding sand up radio's ass!
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Add a Comment
(2/14/2013 9:28:16 AM) Flag as inappropriate content
People become bored with your stop sets when your poorly written ads fail to entertain or catch their attention. All I have to do is mention the Superbowl and you'll get the point. When a :60 is have high-speed disclaimer about the terms you don't qualify for in purchasing that new car, you're driving your listeners away.Stop stating the obvious and build brands for people in an entertaining way and the complaints about stop sets will greatly diminish. We still dedicate fewer minutes per hour to ads than TV. As the online and satellite networks recognize how much more they can monetize their air time while sacrificing some content, the concern for the listener will become less important.
- Ted Hollo
(2/14/2013 9:22:29 AM) Flag as inappropriate contentIt is disappointing that Pandora is fight to be the tallest pygmy versus trying to grow the Radio slice of the advertising pie. Work with LOCAL radio to grow radio share and we would all be better off and so would advertisers and listeners.
- john zimmer
(2/14/2013 9:05:14 AM) Flag as inappropriate contentMr Kennedy needs to learn to count. I have never heard an hour an hour on Pandora with less than 3 spots and most have four, once in a while 5. That's using my multiple registrations as men and women of many ages. We have recorded and counted their spots many times (because it is so easy to miss them when just listening), and even a year ago they were topping 4 an hour during the day in NY, LA and Dallas.
- Mary Beth garber
(2/14/2013 8:47:43 AM) Flag as inappropriate contentI wasn't worried about Pandora before and now, after reading Joey's comments about RADIO, I am convinced they are no threat at all.
I echo what another comment said "Bring it on! LOCAL RADIO has never been stronger."
- Joel Swanson Sr.
(2/14/2013 8:28:24 AM) Flag as inappropriate contentNon-comm is where I landed after years of commercial selling! We're local and play on average, 17 songs per hour. Long TSL, as you can imagine. One/two live spots per break. I'll never go back to commercial radio. You can't hold an audience with that load. I love radio!
Joey Harper
Akron, Ohioi
- Joey Harper
(2/14/2013 8:10:48 AM) Flag as inappropriate contentBring it on Joey boy!! Bring it on!! Local Radio has never been stronger!!
- Scott Bebout
(2/14/2013 7:57:33 AM) Flag as inappropriate contentKeep pounding sand up radio's ass!
- Yea!
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