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Pandora CEO Pounds Radio's Weak Spot



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(2/14/2013 11:51:46 AM)   Flag as inappropriate content
Joe is only partially correct. Radio plays too many lazily-written-cliche-ridden-cookie-cutter spots (the kind we're happy to give away for free as part of our "service" to advertisers). If the spots being aired were all as engaging as some, we wouldn't be having this discussion.

I suspect Joe would love to have massive spot loads on Pandora, too, if he could. Why else would he be charging listeners for ad-free subscriptions to his jukebox service?

- Rod Schwartz
(2/14/2013 11:34:48 AM)   Flag as inappropriate content
I interface with Pandora as part of my work week. They are struggling to fill their commercial inventory. One reason they aren't expanding spot load is because they have inventory they cannot move.
True, broadcast radio must come to terms with its high spot loads, but awareness of broadcast radio commercial clients remains very high and research from companies like Bridge Ratings indicates that over time, awareness of Pandora commercials falls significantly.

- Carey Fortuna
(2/14/2013 10:59:25 AM)   Flag as inappropriate content
Is Ted Hallo Ronald Robinson?
- Phil
(2/14/2013 10:08:24 AM)   Flag as inappropriate content
According to Allen Burns recent research Pandora only reaches about 3.5% of the population daily. Radio will always be known as the local medium while Pandora will always be known as the Jukebox. Most people don't mind the ads as long as they are local.
- Just a Guy
(2/14/2013 9:40:08 AM)   Flag as inappropriate content
Is he paraphrasing Yogi Berra - "Radio is so busy no one is going anymore"? How noble of him to keep his spot level so low. I'm sure lack of demand has nothing to do with it. Let's face it - Pandora is selling a stock and not a product. The only reason they get the press they do is because they are the messiah to the bitter ex-radio hacks.
- Realist
(2/14/2013 9:28:16 AM)   Flag as inappropriate content
People become bored with your stop sets when your poorly written ads fail to entertain or catch their attention. All I have to do is mention the Superbowl and you'll get the point. When a :60 is have high-speed disclaimer about the terms you don't qualify for in purchasing that new car, you're driving your listeners away.Stop stating the obvious and build brands for people in an entertaining way and the complaints about stop sets will greatly diminish. We still dedicate fewer minutes per hour to ads than TV. As the online and satellite networks recognize how much more they can monetize their air time while sacrificing some content, the concern for the listener will become less important.
- Ted Hollo
(2/14/2013 9:22:29 AM)   Flag as inappropriate content
It is disappointing that Pandora is fight to be the tallest pygmy versus trying to grow the Radio slice of the advertising pie. Work with LOCAL radio to grow radio share and we would all be better off and so would advertisers and listeners.
- john zimmer


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