Current Issue:

On the Cover:
Joel Comm

The Convergence Issue
Click here to subscribe to Radio Ink.

Radio Ink Writers

User Feedback

Pandora CEO Pounds Radio's Weak Spot

Add a Comment

(2/14/2013 6:03:03 PM)   Flag as inappropriate content
When I read some of these comments about the alleged strength of local radio and the supposed weakness of Pandora, I recall Shakespeare's line, "Methinks thou doest protest too much!"
- Jeremy Mott
(2/14/2013 2:31:55 PM)   Flag as inappropriate content
I think Joe makes Pandora sound extremely vulnerable. If radio lowered the spot count tomorrow, he may be seriously in trouble. So why not drop all the barter, all the remnant stuff, and drive rates for our increased demand?
Win win for us. Lose lose for them.

- Ed Krampf
(2/14/2013 1:45:42 PM)   Flag as inappropriate content
As Joey & others have said, non-com is the deal. Working for a major Christian music network, we only have 2 stopsets per hour with either a 60 second or two 30 second local avail for either promotion or business partner spot. We are informative, ontop of breaking events, etc.
- Jack
(2/14/2013 1:10:00 PM)   Flag as inappropriate content
How many spots per hour and per stopset do you play Rick.

- Ed Ryan
(2/14/2013 1:03:34 PM)   Flag as inappropriate content
I don't apologize for our spot load. People expect it in return for the solid information we give them. These guys labor under the delusion that people only listen for music and there's certainly a market for that. Any terrestrial radio station today that hangs its hat totally on music is missing the boat. People can find commercial free music anywhere.
- Rick Sanson
(2/14/2013 11:51:46 AM)   Flag as inappropriate content
Joe is only partially correct. Radio plays too many lazily-written-cliche-ridden-cookie-cutter spots (the kind we're happy to give away for free as part of our "service" to advertisers). If the spots being aired were all as engaging as some, we wouldn't be having this discussion.

I suspect Joe would love to have massive spot loads on Pandora, too, if he could. Why else would he be charging listeners for ad-free subscriptions to his jukebox service?

- Rod Schwartz
(2/14/2013 11:34:48 AM)   Flag as inappropriate content
I interface with Pandora as part of my work week. They are struggling to fill their commercial inventory. One reason they aren't expanding spot load is because they have inventory they cannot move.
True, broadcast radio must come to terms with its high spot loads, but awareness of broadcast radio commercial clients remains very high and research from companies like Bridge Ratings indicates that over time, awareness of Pandora commercials falls significantly.

- Carey Fortuna

Add a Comment