Making Radio Stronger In A Disaster
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Pandora CEO Pounds Radio's Weak Spot
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(2/14/2013 1:10:00 PM) Flag as inappropriate content
How many spots per hour and per stopset do you play Rick.
Ed
I don't apologize for our spot load. People expect it in return for the solid information we give them. These guys labor under the delusion that people only listen for music and there's certainly a market for that. Any terrestrial radio station today that hangs its hat totally on music is missing the boat. People can find commercial free music anywhere.
Joe is only partially correct. Radio plays too many lazily-written-cliche-ridden-cookie-cutter spots (the kind we're happy to give away for free as part of our "service" to advertisers). If the spots being aired were all as engaging as some, we wouldn't be having this discussion.
I suspect Joe would love to have massive spot loads on Pandora, too, if he could. Why else would he be charging listeners for ad-free subscriptions to his jukebox service?
I interface with Pandora as part of my work week. They are struggling to fill their commercial inventory. One reason they aren't expanding spot load is because they have inventory they cannot move.
True, broadcast radio must come to terms with its high spot loads, but awareness of broadcast radio commercial clients remains very high and research from companies like Bridge Ratings indicates that over time, awareness of Pandora commercials falls significantly.
Is Ted Hallo Ronald Robinson?
According to Allen Burns recent research Pandora only reaches about 3.5% of the population daily. Radio will always be known as the local medium while Pandora will always be known as the Jukebox. Most people don't mind the ads as long as they are local.
Is he paraphrasing Yogi Berra - "Radio is so busy no one is going anymore"? How noble of him to keep his spot level so low. I'm sure lack of demand has nothing to do with it. Let's face it - Pandora is selling a stock and not a product. The only reason they get the press they do is because they are the messiah to the bitter ex-radio hacks.
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(2/14/2013 1:10:00 PM) Flag as inappropriate content
How many spots per hour and per stopset do you play Rick.
Ed
- Ed Ryan
(2/14/2013 1:03:34 PM) Flag as inappropriate contentI don't apologize for our spot load. People expect it in return for the solid information we give them. These guys labor under the delusion that people only listen for music and there's certainly a market for that. Any terrestrial radio station today that hangs its hat totally on music is missing the boat. People can find commercial free music anywhere.
- Rick Sanson
(2/14/2013 11:51:46 AM) Flag as inappropriate contentJoe is only partially correct. Radio plays too many lazily-written-cliche-ridden-cookie-cutter spots (the kind we're happy to give away for free as part of our "service" to advertisers). If the spots being aired were all as engaging as some, we wouldn't be having this discussion.
I suspect Joe would love to have massive spot loads on Pandora, too, if he could. Why else would he be charging listeners for ad-free subscriptions to his jukebox service?
- Rod Schwartz
(2/14/2013 11:34:48 AM) Flag as inappropriate contentI interface with Pandora as part of my work week. They are struggling to fill their commercial inventory. One reason they aren't expanding spot load is because they have inventory they cannot move.
True, broadcast radio must come to terms with its high spot loads, but awareness of broadcast radio commercial clients remains very high and research from companies like Bridge Ratings indicates that over time, awareness of Pandora commercials falls significantly.
- Carey Fortuna
(2/14/2013 10:59:25 AM) Flag as inappropriate contentIs Ted Hallo Ronald Robinson?
- Phil
(2/14/2013 10:08:24 AM) Flag as inappropriate contentAccording to Allen Burns recent research Pandora only reaches about 3.5% of the population daily. Radio will always be known as the local medium while Pandora will always be known as the Jukebox. Most people don't mind the ads as long as they are local.
- Just a Guy
(2/14/2013 9:40:08 AM) Flag as inappropriate contentIs he paraphrasing Yogi Berra - "Radio is so busy no one is going anymore"? How noble of him to keep his spot level so low. I'm sure lack of demand has nothing to do with it. Let's face it - Pandora is selling a stock and not a product. The only reason they get the press they do is because they are the messiah to the bitter ex-radio hacks.
- Realist
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