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Pandora CEO Pounds Radio's Weak Spot

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(2/14/2013 9:55:22 PM)   Flag as inappropriate content
I've worked radio for 37 years, mostly smaller markets and I don't ever apologize for my spotload. Competition forces me to keep my rates low, so I'm forced to do what all radio announcers should know how to do...keep an audience interested so they listen to the commercial break. If I'm not able to do that, I've failed as an announcer. The lions share of broadcasters think playing music is their job which is a misguided belief. It's a business, treat it as such.
- Mike Danvers
(2/14/2013 9:52:01 PM)   Flag as inappropriate content
What we're talkin' here are apples and arseholes. (I'll leave it to others to determine which is which.)

We are our own worst enemies. Pandora is just another big streamer. Time to tend to our own knitting - exclusively.

- Ronald T. Robinson
(2/14/2013 6:03:03 PM)   Flag as inappropriate content
When I read some of these comments about the alleged strength of local radio and the supposed weakness of Pandora, I recall Shakespeare's line, "Methinks thou doest protest too much!"
- Jeremy Mott
(2/14/2013 2:31:55 PM)   Flag as inappropriate content
I think Joe makes Pandora sound extremely vulnerable. If radio lowered the spot count tomorrow, he may be seriously in trouble. So why not drop all the barter, all the remnant stuff, and drive rates for our increased demand?
Win win for us. Lose lose for them.

- Ed Krampf
(2/14/2013 1:45:42 PM)   Flag as inappropriate content
As Joey & others have said, non-com is the deal. Working for a major Christian music network, we only have 2 stopsets per hour with either a 60 second or two 30 second local avail for either promotion or business partner spot. We are informative, ontop of breaking events, etc.
- Jack
(2/14/2013 1:10:00 PM)   Flag as inappropriate content
How many spots per hour and per stopset do you play Rick.

- Ed Ryan
(2/14/2013 1:03:34 PM)   Flag as inappropriate content
I don't apologize for our spot load. People expect it in return for the solid information we give them. These guys labor under the delusion that people only listen for music and there's certainly a market for that. Any terrestrial radio station today that hangs its hat totally on music is missing the boat. People can find commercial free music anywhere.
- Rick Sanson

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